softskill

Name : Dewi Fina Juniarty

Class : 1 sa 03

NPM  : 11610900

“SOFTSKILL”

Definition of Advertising?..

"Advertiser" redirects here. For other uses, see Advertiser (disambiguation).

"Adverts" redirects here. For the English punks band, see The Adverts.

Advertising or advertizing is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.

In Latin, ad vertere means "to turn toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.

In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide.

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

What is Advertising Commercial and Non-Commercial?..

Non-commercial advertising is sponsored by or for a charitable institution or civic group or religious or political organization. Many noncommercial advertisements seek money and placed in the hope of raising funds. Others hope to change consumer behavior. So the main goals of noncommercial advertising are:

• Stimulate inquires for information
• Popularize social cause
• Change activity habits
• Decrease waste of resources
• Communicate political viewpoint
• Improve public attitude
• Remind people to give again.

So called word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.

Commercial advertising in general is the use of advertising to generate revenue. One important aspect of commercial advertising is that it creates a demand or a perceived need for something. As soon as the consumer has a reason to want, commercial advertising is there to offer a solution to that need. Advertisements give answers to a consumer's questions, including where to eat, where to go, or what to buy. Effective advertising works to create a desire while offering an attractive solution.

Not every aspect of commercial advertising relates to fulfilling an immediate need. Advertisers also strive to create name recognition, which is commonly called "branding." Effective branding means the consumer instantly recognizes the company or the product name and has come to feel positively about it. Companies use commercial advertising in an effort to impress consumers with how happy they will be once they buy the item or use the service offered. .

Often in successful commercial advertising, a company hits on something that strikes a chord with the consumer, such as a mascot, spokesperson, or jingle. These are tools advertisers use to help consumers remember a product and purchase it when a future need arises. Although it may not result in immediate sales increases, consumers are thought to buy more frequently from companies with a recognizable, positive image.

Example of “iklan pelayanan masyarakat”

direct mesage

NAME             : DEWI FINA JUNIARTY

CLASS           : 4SA03

NPM               : 11610900

“Direct Sentence”

City to cover acid attack 
victims’ treatment

 

 

1.    Governor Joko “Jokowi” Widodo announced that all the medical costs of the 14 victims of a recent acid attack would be borne by the city administration. 

 “I have yet to learn about the incident, but we will pay for the expenses,” he said on Monday. 

He added that the funds would be allocated from the city’s healthcare budget. 

 Jakarta Health Agency head Dien Emmawati confirmed that the agency would carry out Jokowi’s instruction.

“The incident is being considered an accident, and because it occurred in Jakarta, we will handle it,” she said. 

2.  The acid attack, which injured 14 people on a public bus, occurred last Friday when 18-year-old student Ridwan Noor boarded the bus and began spraying hydrochloric acid on the passengers. The bus was on its way from Kampung Melayu in East Jakarta to Grogol in West Jakarta, and it had stopped near Tongtek Bridge on Jl. Jatinegara Barat in East Jakarta when the assailant got on. 

The Jakarta Police have arrested Ridwan, who is a student at vocational high school SMK Budi Utomo in Central Jakarta and is known by his classmates as Tompel. 

City police spokesman Sr. Comr. Rikwanto said on Monday that the police would investigate the case thoroughly and that the assailant would be brought to trial.

According to the preliminary police investigation, Ridwan, who had previously been apprehended by the police in connection with a student brawl and a bus hijacking, committed the acid attack in retaliation for a similar assault perpetrated against him last year. 

He expressed regret, however, that he had attacked the wrong people, as none of the students who had attacked him were on the bus.

The acid caused serious injuries to the bus driver, four students of vocational high school SMK 34 Kramat Jati, Central Jakarta, and nine other passengers onboard. 

The police confirmed that there were 14 victims. One was still receiving intensive medical treatment at the Premier Hospital in Jatinegara, East Jakarta, while the other 13 had been released. (koi)

http://www.thejakartapost.com/news/2013/10/08/city-cover-acid-attack-victims-treatment.html

softskill "iklan"

name : dewi fina juniarty
class  : 1 sa 03
npm  : 11610900
softskill

softskill (komunikasi bisnis)

A.    Nonverbal communication

Nonverbal communication is the process of communication through sending and receiving wordless (mostly visual) cues between people.

Messages can be communicated through gestures and touch, body language or posture, physical distance, facial expression and eye contact, which are all types of nonverbal communication. Speech contains nonverbal elements known as paralanguage, including voice quality, rate, pitch, volume, and speaking style, as well as prosodic features such as rhythm, intonation, and stress. Likewise, written texts have nonverbal elements such as handwriting style, spatial arrangement of words, or the physical layout of a page. However, much of the study of nonverbal communication has focused on face-to-face interaction, where it can be classified into three principal areas: environmental conditions where communication takes place, physical characteristics of the communicators, and behaviors of communicators during interaction.

Example :

·         Physical Communication

Physical communication is the most used form of non verbal communication.  A person that is aware of another’s non verbal cues will understand that person better.  Even the way you are standing and your position in a group of people can communicate.   

The amount of distance between you and another person will be interpreted a certain way, and the meaning will change according to the culture.  It can mean either an attraction, or can signal intensity.  Standing side-to-side can show cooperation, where a face-to-face posture may show competition.  Your posture can communicate in a non verbal way, whether you are folding your arms, slouching, crossing your legs, or standing and sitting erect.  Finally, any actual touching can convey attraction or a level of intimacy.  Examples of non verbal communication of this type include shaking hands, patting the back, hugging, pushing, or other kinds of touch. 

Other forms of non verbal communication are facial expressions, gestures, and eye contact.  When someone is talking, they notice changes in facial expressions and respond accordingly.  These include raising your eyebrows, yawning, sneering, rolling your eyes, gaping, and nodding.  The meaning of these movements is pretty much the same in all cultures.  Gestures, however, are many times an individual’s way of communicating as most people gesture when talking.  Eye contact is very important in communicating nonverbally.  You can read a person’s emotion through their eyes, and many times is not the same emotion as their words are saying.   

·         Effects of Non Verbal Communication

Non verbal communication, especially body language, can send a strong message, in spite of what your words say.  Even the tone of your voice, its pitch, volume, quality, and speed effects what you say.  Your body language can:

·         Repeat the message your words are saying

·         Contradict what your words are saying

·         Be a substitution for your verbal message

·         Add to the meaning of your message

·         Accent or make the message stronger, like pounding your fist on a table

Relationships depend on non verbal communication if they are to be strong and lasting.  The quality of your relationships can be improved if you can skillfully read people, and understand the emotions behind their words.  When one party receives mixed signals, trust can leave the relationship and it will be damaged.  Trust can be created in a relationship by sending non verbal clues that match your words.  The way you respond to someone nonverbally can show that you understand and care about them and the relationship will grow and be fulfilling to both.

B.       Verbal Communication

The sharing of information between individuals by using speech. Individuals working within a business need to effectively use verbal communication that employs readily understood spoken words, as well as ensuring that the enunciation, stress and tone of voice with which the word are expressed is appropriate.

Example :

·         Meetings

Verbal communication occurs in meetings when participants share their ideas. Effective meeting organizers clearly define their objective, such as whether the intent of the meeting is to make a decision, brainstorm ideas, approve a plan, communicate a change or get a status report. At the beginning of the meeting, an organizer uses verbal communication to state the priorities of the meeting, the desired outcomes and the amount of time allowed to discuss each topic. By asking for additional input from participants, she ensures the meeting remains relevant for everyone. The meeting organizer also ensures that every participant gets a chance to speak without monopolizing the agenda.

·         Presentations and Lectures

Using effective verbal communication, business professionals give presentations and lectures to convey their expertise on a particular topic. Whether a business professional provides instruction, describes a product to make a sale or communicates a vision or strategy, he needs to keep the message clear by preparing adequately. Using vivid language, descriptive examples and supplementary visuals, he ensures a successful presentation. By using short words and sentences, speakers tend to avoid confusion. Effective presenters allow time for the audience to ask questions and provide comments.

·         Workshops

Workshop organizers use verbal communication to direct the activities of participants. By providing clear instructions for group, the facilitator ensures a positive development experience. For example, a leader describes the rules for participating a role-playing exercises, talks about the scenario and determines how long the activity takes. Using effective verbal communication, leaders guide participants in researching issues, solving problems, negotiating solutions and making decisions.

·         Conversations

Conversations typically involve two people discussing a topic. Effective verbal communication occurs during conversations when the speaker acknowledges the sensitivity of the subject, time constraints and types of questions the receiver might ask. If the conversation occurs face to face, successful communicators use active listening skills such as repeating back what the other person has said. They also resist the temptation to interrupt and allow the other person to speak up as well to convey their thoughts. If the conversation occurs by telephone, the participants need to pay even more attention.

C.      SLOGAN

kepariwisataan

SATTE INDONESIA 2013

Top industry players view the 1st edition of SATTE Indonesia, to be held in Bali from 12-14 June 2013 as the most comprehensive B2B Travel and Tourism Event.

With immense pleasure RajaMICE together with UBM is delighted to announce the launch of first SATTE Indonesia scheduled to be held in Bali at Bali International Convention Centre from 12-14th June 2013. Over the past twenty years SATTE exhibition and conference has steadily grown to become the leading B2B travel event in India and a highly respected brand across the industry. While Indonesia is one of the fastest growing markets for travel and tourism in the world, the launch of SATTE Indonesia recognizes the growing importance of Indonesia as a B2B Travel and Tourism destination and promises to be a must-attend event for buyers and sellers from Indonesia and around the globe.

SATTE Indonesia 2013 intends to establish a new benchmark for travel and tourism events in Indonesia. It will do this by serving the inbound, outbound and the domestic markets and bringing together over 300 domestic and international sellers representing the top hospitality and travel brands with more than 300 domestic and international qualified buyers representing the top multinational and unique leisure brands across the globe. By bringing buyers and suppliers together in a single forum, SATTE Indonesia aims to advance the tourism industry through business sessions and the promotion of best practices in MICE and leisure management. Together with exhibitors and buyers from 33 Indonesian states and numerous countries around the world, SATTE Indonesia will facilitate pre-scheduled appointments and business sessions for buyers and sellers to negotiate on their long term leisure and corporate travel needs. Corporations, travel agents, resort and hotel chains, cruise operators, convention planners, venue operators and travel buyers can leverage the three days of business-to-business sessions to enhance their respective brands in the Indonesian and Southeast Asian market. In addition to the B2B sessions, the comprehensive four-day travel mart will have an extensive program of activities for delegates.

Why participate at SATTE Indonesia :

·         Groundbreaking, inaugural B2B large scale Travel mart in Indonesia.

·         SATTE Indonesia will be a comprehensive 3 full days of exhibiting with ample networking sessions & leisure activities - Maximise your brand exposure!.

·         SATTE Indonesia will extend the successful track record of SATTE India which have been proved as the biggest Travel and Tourism expo in South Asia.

·         Showcase of destinations, travel agents, travel and tourism products and services to the global travel trade community with an opportunity to conduct business with targeted 300 qualified buyers and 1000 trade visitors.

·         Arrange your pre-schedule meetings to make an efficient one on your timeplan.

·         Located in most luxurious area in Bali, BICC Spread over 1,500 m². gross area, making it one of the biggest travel shows of Southeast Asia.

·         A series of sponsorship and branding avenues to maximize your brand exposure.

·         Extensive local and global media exposure.

1. What are the four positive and four negative effects of tourism mentioned in the article?

Implementation is expected to increase the number of MICE tourists visiting the archipelago, domestic, and foreign tourists to Indonesia to pursue the target of a predetermined number of visits. To benefits economic, social, and cultural.

2. how many jobs in tourism can you think of?Tourism is always a busy industry, and many people opt to look for employment in the tourism trade with ideas of working out of exotic locales and being able to travel. While there are such jobs, the tourism industry actually offers many more careers throughout its wide infrastructure.

3. can you think of some recent international or national events that have affected the tourism industry?
sure. As tourism has grown in importance at local, regional, nationaland ... 3- One in fifty of all workers are employed in tourism related industries.

4. do you think ( find a certain place) as an object of tourism is a positive or a negative influence in our country?
it's very good to improve tourism and find new place to object tourism

5. which countries would you like to visit?why?Macau can be called the casino capital of Asia. It is said that nine of ten Chinese tourists go to Macau for enjoying themselves. Macau has come under the influence of several races, specialy Portuguese, and this shows in its culture. Gambling has become the lifestyle of Macau, which also serves tourists with its nightlife, shopping and cuisine. Macau is loved by the tourists as an entertainment destination.

Travel destinations of Macau are as follows:Casinos
Macau is known as 'Oriental Las Vegas'. Macau is known for grand casinos, many of which are themed, and gambling industry is enjoying upsurge. Some casinos are open even for 24 hours. Macau casinos are distinct for their peaceful atmosphere. Several hotels also run casinos for most of the tourists in Macau arrive for the purpose.Nightlife
Macau never sleeps. Wildlife and rowdy, Macau is always a great fun. Few travellers in Hong Kong miss travelling to Macau. Equipped with an array of entertainment options, Macau continually lures national and international tourists. There is no dearth of glittering discotheques, which are always brimming with the lovers of peppy atmosphere. Macau night life is world-famous for its variety, loudness and cosmopolitan character. Facilities like bars, shops and restaurants are open all night long. 

Live music has plenty of variety. European, Latin American, African, almost every type of music is available in Macau bars, pubs and coffee shops. Night show performances are hugely appreciated by the visitor. Effulgent lights and modern sound systems increase the attraction of these performances manifold.Food
Food and entertainment go together in Macau. Arrival of people from plenty of cultures ensures that variety of cuisines are available in Macau. Thai, Indian, European, Japanese, Malay, Chinese, Korean, Peranakan, Indonesian cuisines compete with one another for ignite the taste buds. 

Portugal dishes are very popular in Macau. Traditional Portuguese dishes include bacalhau, the country's beloved cod, served baked, grilled, stewed or boiled; oxtail and ox breast; rabbit prepared in various delicious ways; and soups such as caldo verde. The Portuguese learnt to use spices in India and Africa. They liked and carried the recipe wherever they went. This is visible in Macau where popular dishes are baked with chillies and peppers. Portuguese red and white wines are available in comparatively low prices.Shopping 
Macau is ever ready to serve the visitor. Its status as a free port makes it very good for the shoppers. The place is nice for purchasing luxury items which are comparatively cheap. Watches, clothing and electronic items are also widely purchased. Chinese antiques and porcelain items can act as perfect souvenirs. Those who are fond of bargain shopping can find the activity full of fun. Macau is ever ready to assist Hongkong as a shopping centre.Historical Legacy
Macau came within the fold of Chinese sovereignty in December 1999 after 400 years of Portuguese colonial rule. The churches, cobblestone streets, and pastel buildings remind us of Macau's colonial past. Cheek-by-jowl are the modern high-rises. Christian and Chinese festivals, both are celebrated with enthusiasm. Kun Lam Temple, A-Ma Temple and Lin Fong (Lotus) Temple are invaluable for historical legacy of Macau. Guia Fortress and Lighthouse and Monte Fort remind us of the trading past of the place. Maritime Museum tells us about the story of water travel in Asia while Taipa House Museum discovers Portuguese legacy.