Name : Dewi Fina Juniarty

Class : 1 sa 03

NPM  : 11610900

“SOFTSKILL”

Definition of Advertising?..

"Advertiser" redirects here. For other uses, see Advertiser (disambiguation).

"Adverts" redirects here. For the English punks band, see The Adverts.

Advertising or advertizing is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.

In Latin, ad vertere means "to turn toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.

In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide.

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

What is Advertising Commercial and Non-Commercial?..

Non-commercial advertising is sponsored by or for a charitable institution or civic group or religious or political organization. Many noncommercial advertisements seek money and placed in the hope of raising funds. Others hope to change consumer behavior. So the main goals of noncommercial advertising are:

• Stimulate inquires for information
• Popularize social cause
• Change activity habits
• Decrease waste of resources
• Communicate political viewpoint
• Improve public attitude
• Remind people to give again.

So called word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.

Commercial advertising in general is the use of advertising to generate revenue. One important aspect of commercial advertising is that it creates a demand or a perceived need for something. As soon as the consumer has a reason to want, commercial advertising is there to offer a solution to that need. Advertisements give answers to a consumer's questions, including where to eat, where to go, or what to buy. Effective advertising works to create a desire while offering an attractive solution.

Not every aspect of commercial advertising relates to fulfilling an immediate need. Advertisers also strive to create name recognition, which is commonly called "branding." Effective branding means the consumer instantly recognizes the company or the product name and has come to feel positively about it. Companies use commercial advertising in an effort to impress consumers with how happy they will be once they buy the item or use the service offered. .

Often in successful commercial advertising, a company hits on something that strikes a chord with the consumer, such as a mascot, spokesperson, or jingle. These are tools advertisers use to help consumers remember a product and purchase it when a future need arises. Although it may not result in immediate sales increases, consumers are thought to buy more frequently from companies with a recognizable, positive image.

Example of “iklan pelayanan masyarakat”